The new format will also help shoppers turn their intentions into actions
BANGALORE, INDIA: Global search engine Google is offering a new
format in India to advertise products and brands for users, the
company's Indian subsidiary said Monday.
"The new format on Google.co.in under 'product listing ads' menu will
help users to find and compare products and prices with their images
and links," the company said in a statement here.
The facility will appear on the right side of the search results page above text ads under product listing.
"As millions of shoppers across the country use our search facility
to research and find products to buy online or offline, the format will
enable merchants to showcase their products with price to shoppers for
taking informed decision," the statement noted.
The new format will also help shoppers turn their intentions into
actions. "The changes are a first step toward providing technology,
tools and traffic to help power the Indian retail ecosystem," the
company added.
Google's targetted advertising programme provides businesses with measurable results, while enhancing web experience for users.
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