BANGALORE, INDIA: Samsung Electronics has launched its cheapest Galaxy series phone 'Star' at a price of Rs. 5,240.
"Galaxy Star is a device that provides superior value to consumers
based on its features, intuitive performance and design features. We
want more and more feature phone users to upgrade to the Samsung Galaxy
Star," Samsung Mobile Country Head Vineet Taneja said in a statement in
Mumbai.
Galaxy Star, a entry-level smartphone, is a dual-SIM device, powered
by A5 1GHz processor and the Android 4.1 (Jelly Bean) operating system.
It has a three-inch capacitive touch screen, 2-megapixel camera and 512
MB RAM and 4GB internal storage (expandable up to 32GB).
With the new launch, Samsung now has a portfolio of 15 smartphones,
priced between Rs 5,240 and Rs 41,500. Galaxy Y is the nearest cheap
device in Samsung's Galaxy portfolio priced at Rs 5,890.
According to CyberMedia Research (CMR), more than 221 million
handsets were shipped to India in 2012. Though smartphones comprised a
small chunk of the overall handset market at about seven per cent, the
high-end category grew at a robust 35.7 per cent to 15.2 million devices
in 2012 from 11.2 million units in 2011. Given the strong growth in the
category, handsets makers are introducing products that are affordable.
This is also aimed at helping feature phone users upgrade to
smartphones, it said.
Samsung was the category leader with 43 per cent market share
followed by Nokia (13.3 per cent) and Sony (8.2 per cent), CMR said.
No comments:
Post a Comment