BANGALORE, INDIA: Not long ago, Facebook was supposed
to bid for WhatsApp. Now, search giant Google seems to be in contention
for acquiring the globally popular messaging app.
"WhatsApp is in the negotiating phase over prices with Google in what could be Google's next billion dollar acquisition," said Digital Trends, quoting an inside source.
It went on to add that the deal started four or five weeks ago, and that they heard that WhatsApp was "playing hardball" and jockeying for a higher acquisition price, which stood close to $1 billion.
"We've suspected for some time now that a messaging app would be the next billion dollar acquisition deal following Facebook's Instagram buy-out last year. 2012 was the year for photo-sharing apps, which you know everything about by now. So, 2013 has been dominating by the messaging app-meets social network market."
Communication services are the pillar to any connected device, Digital Trends justified, "knowing this, if Google wants to be taken seriously on mobile, it'll need a standout like WhatsApp to take under its wing, and it needs to work fast".
WhatsApp has a proven monetization scheme. Its yearly but nominal $0.99 subscription fee keeps the service ad-free, the report added.
"WhatsApp is in the negotiating phase over prices with Google in what could be Google's next billion dollar acquisition," said Digital Trends, quoting an inside source.
It went on to add that the deal started four or five weeks ago, and that they heard that WhatsApp was "playing hardball" and jockeying for a higher acquisition price, which stood close to $1 billion.
"We've suspected for some time now that a messaging app would be the next billion dollar acquisition deal following Facebook's Instagram buy-out last year. 2012 was the year for photo-sharing apps, which you know everything about by now. So, 2013 has been dominating by the messaging app-meets social network market."
Communication services are the pillar to any connected device, Digital Trends justified, "knowing this, if Google wants to be taken seriously on mobile, it'll need a standout like WhatsApp to take under its wing, and it needs to work fast".
WhatsApp has a proven monetization scheme. Its yearly but nominal $0.99 subscription fee keeps the service ad-free, the report added.
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