Pepsi's new plans

Pepsi to begin using unlabeled, sweetness-enhancing ‘mystery’ ingredients developed by ‘aborted fetal cells’ company

(NaturalNews) Beverage giant PepsiCo has once again partnered with Senomyx, the San Diego, Cal.-based chemical company that gained nationwide attention back in 2011 for using aborted human fetal cells to develop flavor chemicals, to create even more flavor chemicals for its products. According to reports, the new “mystery” ingredients are designed to enhance sweetness of Pepsi products with less added sugar, but there is no indication they will be properly identified on product labels.

The purpose of the joint effort is to develop new flavor additives that will make Pepsi products taste sweeter with less sugar and fewer calories. In a 2010 press release, the two companies explain that the goal of their endeavor is to develop and commercialize new “sweet enhancers” and “natural high-potency sweeteners” for the purpose of both improving the taste of Pepsi and satisfying consumer demand for healthier processed food products that contain less refined sugar and processed salt.

But are these new Senomyx flavor chemicals really safe? According to a 2011 article published by CBS News’ MoneyWatch, Senomyx’s proprietary flavor chemicals are actually a type of genetically-modified organism (GMO). Since laboratory scientists develop them by injecting the genetic sequences of the four known taste receptors into cell cultures, some of which come from aborted fetal cell lines, the end product is nothing more than a biotech creation that cannot be found in nature.